California Cheese - who cares, the cows are funny.

I didn’t have to think hard about the types of innovation that I am seeing around me daily. Everything is clicking for me now, everything makes me think – who thought of that, was it their first idea, were they challenged and told it wasn’t logical? Some things that have been sticking out the most are commercials. You definitely have to be very creative and innovative to make that work. Some that have really stood out to me (as in – who on earth would think of something like that? Or as in – weird, but it definitely works…) were the California Cheese commercials – the ones where the cows are talking, mostly ripping on Wisconsin winters. I can’t say though, that I check my cheese to see if it’s from California or not, but it does get me thinking about the fate of Wisconsin retaining its cheesehead title. Another one is the Mac vs. PC commercials – those really get me thinking (after giggling at the humor).

This brings me to the next topic of innovation in relation to commercials – the use of music. I can’t tell you how many songs I’ve downloaded just because I heard it in a commercial (Mazda’s “Zoom, Zoom, Zoom”; E-Toys Hawaiian “Somewhere Over the Rainbow”; DeBeer’s Diamonds “How Can I Tell You”). Some artists are choosing to debut their music first through ads, exposing listeners at every possible moment through commercials. Here is an interesting article about it, and yes, I’ll admit it – I’ve downloaded the majority of these songs, http://www.independent.co.uk/news/media/how-to-get-ahead-in-music-make-an-ad-516535.html. (iTunes is another wonderful and innovative invention, isn’t it?).

Cows:
http://www.youtube.com/watch?v=1TN9lCZlGNQ

PC vs Mac
http://www.youtube.com/watch?v=GQb_Q8WRL_g